Adaptation
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
Leveraging the Power of Collaboration
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...
Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...
Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...
B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...
Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...
5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...
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