Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...