In today's market, customers control the buying journey – a trend that has accelerated with the increased...

A smooth integration is key to the success of any digital transformation project. Many organisations...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

93% of millennials said that technology was important to them when choosing an employer. If you're in...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Many financial services firms have automated the vast majority of key processes and customer experiences....

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...