How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....