Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

How can companies maximize their investments and take full advantage of the resources they already have...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

No matter how much data you have about your customers, you can only understand what they need and expect...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Driving webinar registration and attendance is a major struggle for most companies. While webinars are...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...