Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Digital experience personalization is a major priority for global business leaders and investment plans...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...