Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They up...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the pandemic has brought about changes to the wa...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One...