Latest resources from IBM
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...
The Cognitive Revolution: Coming to Transform...
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics ar...