Latest resources from IBM

Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...

Industry Leaders' Guide to Success in Omni-Ch...
Understanding how to optimize Omni-Channel Order Management is key to your business' success.
Today, consumers want seamless possibilities fo...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...