To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...