Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Field service management teams want to keep costs down, while improving their customer service relationships. This...