Customer Interaction

Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

The Future of Retail is Conversations
Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...


The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

ROI Guidebook
Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Building and Maintaining a Clean List of Subscribers
Effective senders of mail employ focus and use data driven analytics to achieve not only effective delivery...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Think beyond traditional CRM to elevate your customer service
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional...

The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.