Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Following one of the most challenging years in business history, the pandemic has forced every company...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

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Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

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How can companies maximize their investments and take full advantage of the resources they already have...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...