We're coming off one of the most challenging years in business history. The pandemic forced every company...

An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Following one of the most challenging years in business history, the pandemic has forced every company...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...