Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...