Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...