In order to come out on top in the marketing world, you must structure for customer centricity. But how...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...