Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...