Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...