Modern Marketing

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

The Digital Business: What Do Your Customers Expect?
With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

Het handboek voor digitale werving en onboarding in HR
Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

4 Actionable ways to retain your top talent
Thinking about how to approach talent retention and key your best performers? Download this guide to...

The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

It Pays to Go Paperless
Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...
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