Modern Marketing

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Power Superior Customer Experience with an Intelligent Data Catalog
No matter how much data you have about your customers, you can only understand what they need and expect...

Get the Growth Engine Playbook for Online Trading Platforms
Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...

B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Mindsets for boosting sales productivity
71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Het handboek voor digitale overeenkomsten in HR
Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...

Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...


Winning With Superior Customer Experiences
Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Content for Everyone, Everywhere They Go
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...
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