An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Few industries have changed more during the past decade than consumer packaged goods. In a landscape...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

About the Guide Following the most challenging period in business history, the next generation of CMOs...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...