Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

The modern business landscape requires a new focus on climate responsibilities. 2020 and 2021 will be...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...