$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

In this 6-page eBook, Aberdeen discusses how today's organizations are focused on streamlining and automating...

Leading Bank Stops Automated Fraud. Banks and financial institutions focus on driving digital innovation...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Delivering an inspirational online shopping experience is key to convert and retain customers. Having...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

PayPal's enterprise solutions deliver enterprise-level credit card and alternative payment processing...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new...