With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische...