Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Heavily influenced by the pandemic, today's work environments are fluid and hybrid, with workers at home...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

The position of CRO is fairly new to most organizations, and many of them are still hashing out the role's...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...