Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...