Data-Driven Marketing

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

End-To-End Assistance for Customer Experience Execution
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...


Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

E-signaturen 2020: nutzungsszenarien und chancen
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
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