This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...