Data-Driven Marketing

Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Driving Webinar Registration Best Practices Guide
Driving webinar registration and attendance is a major struggle for most companies. While webinars are...

End-To-End Assistance for Customer Experience Execution
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...


Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...


Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
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