Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Digital experience personalization is a major priority for global business leaders and investment plans...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...