Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Driving webinar registration and attendance is a major struggle for most companies. While webinars are...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Digital experience personalization is a major priority for global business leaders and investment plans...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...