Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...