Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

This guide gives you the breakdown on warehouse-first analytics, why it's the trustworthy, efficient,...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...