Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

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Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...