Marketing Data
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...
Marketplace: the future of e-commerce
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
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