Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...