Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

How can companies maximize their investments and take full advantage of the resources they already have...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...