The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...