Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...