Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...