The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...