Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...