Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...