Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

How can companies maximize their investments and take full advantage of the resources they already have...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...