Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...