Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

How can companies maximize their investments and take full advantage of the resources they already have...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...