Marketing Metrics
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
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