Marketing Metrics
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...
Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
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