Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....