The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

How can companies maximize their investments and take full advantage of the resources they already have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...