As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....