Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...