The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...