Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The Digital Public Library is an association that operates and manages the digital services for their...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...