Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help...

Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

When the pandemic disrupted every aspect of business and life, telecommunications became nearly as important...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Delivering an inspirational online shopping experience is key to convert and retain customers. Having...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...