Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marketers recognize that obtaining a 360-view of their customers would give them a huge advantage, the simple truth is that few have got anywhere close.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Marketing Analytics, Marketing Innovation, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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