Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...