In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...