Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

Developing better marketing creative based on data-inspired insights can double revenue, according to...