Marketing Technology

What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

The Forrester New Waveâ„¢: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Waveâ„¢: Bot Management, Q1 2020. According to the...

2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across multiple industries, have identified...

Reinventing work in development teams
Software engineering teams were often among the best placed to adjust to 2020's shift to working from...

From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps
Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....

Mastering Retention: Product Analytics Playbook
Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Seasonal Insights Guide Spring/Summer 2022
Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

10 Great Virtual Environments You Have to See
Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

15 New Experiences to Try Right Now
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Box for banking and capital markets
One secure platform for banking and capital markets Easy, secure client experiences are the new gold...

Aberdeen Research: How IT Leaders Modernize Operations with E-signatures
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.