Marketing Technology

How Marketing and Sales Can Align In 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

The Future of Retail is Conversations
Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

Research Brief: Events and Rapid-Entry Pipeline Acceleration
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...


Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...

Het handboek voor digitale werving en onboarding in HR
Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

The IT expert's guide to AI and content management.
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...

Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Inleiding in Contract Lifecycle Management (CLM)
Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

2020 Digital Experiences Annual Report
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...
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