Targeting
2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...
The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...
Bringing order to marketing operations processes
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...
Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...
Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
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